Intel wanted to engage their gaming community. With competitions such as Intel Extreme Masters selling out arenas worldwide, we understood the new era of athlete approaching. This spot highlights the comparisons between a traditional athlete, and the new.
Social support was needed to promote the spot. These banners ran on gaming sites such as Twitch and Intel Gaming.
Again, engaging our gaming community, our second spot shows the dedication and hard work of one female gamer. In this piece, we demonstrate our understanding of the community, whilst highlighting the
Core i7 as a vital piece of equipment.
Social support was also needed for this spot. These banners ran on gaming sites such as Twitch and Intel Gaming.
Our creative team noticed an untapped audience within the Intel community. By focusing on rig enthusiasts (and tantalising them with what we like to call “rig porn”), we increased our Instagram followers by roughly 450,000.
Quest for Skylake
By using Instagram’s tagging feature, our team was able to create a new way of gamifying the platform. We fashioned a Create Your Own Adventure type experience. We let users decide how they wanted to overpower the giant robot reeking havoc in Silicon Valley.