The assortment of assets, made promoting the launch of JD2016 on social media very enjoyable. Along with supplementary footage of the Phone-Men, we used dancers, gameplay footage, background art, and our own compositing work, to create a high energy, sharable mixture of content.
Concepting, Art Direction, Animation, Editing, Compositing, Execution
It goes without saying, when dealing with teenagers, create aaaaaall the gifs.
With the gameplay itself being so eye catching, Ubisoft liked to showcase a lot of the footage. We highlighted the artists featured, as well as the exciting gameplay using current events. This made content highly sharable.