Ubisoft

Phone-Men Social Feed

Phone-Men Campaign

The launch of Just Dance 2016 came with a new way to play… via cell phone. We reached out to our young audience by personifying the very things they love the most, their smart phones.

Watch The Phone-Men Series

Social Support

The assortment of assets, made promoting the launch of JD2016 on social media very enjoyable. Along with supplementary footage of the Phone-Men, we used dancers, gameplay footage, background art, and our own compositing work, to create a high energy, sharable mixture of content.

Roles

Concepting, Art Direction, Animation, Editing, Compositing, Execution

It goes without saying, when dealing with teenagers, create aaaaaall the gifs.

With the gameplay itself being so eye catching, Ubisoft liked to showcase a lot of the footage. We highlighted the artists featured, as well as the exciting gameplay using current events. This made content highly sharable.

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